Join our Partner Program today

Join our Partner Program today

and help us spread the word!

We think it’s great that so many people believe Puppy Culture can make a difference.

With your help we can spread the Puppy Culture message, and you could earn 5% in monthly commission along the way.

and help us spread the word!

We think it’s great that so many people believe our Madcap University courses can make a difference.

With your help we can spread the Madcap University and Puppy Culture message, and you could earn 5% in monthly commission along the way.

Join Today!

Already Registered?

Why Partner With Us?

Spread The Word

This is your chance to be a part of the Puppy Culture and Madcap University community by helping us spread the message

Earn Commission

We offer a generous 5% commission paid straight into your PayPal account at the end of each month

Creative to Suit You

We have banners that cover all shapes and sizes for websites, blogs, Facebook and emails

Track Your Results

Affiliates have access to real-time sales data, traffic, account balances and performance reports

How Does It Work?

If you have a website, blog, social media presence or an email then you’re halfway there.

It’s really easy to get started, just follow these steps:

  • Fill out the application form.

  • Approved affiliates will be provided with banners, text links, and instructions on how to get your partner program up and running.

  • Also included will be your unique tracking code that will monitor your banners performance.

  • When someone clicks on any of your Madcap University or Puppy Culture banners, links or images they are taken to our site.

  • If the visitor goes on to make a purchase (even up to 180 days later), you’ll receive a 5% commission.

  • Commission is paid into your PayPal account at the end of each month.

Banners for every shape and size

We have an extensive library of banners to suit most of our partners requirements.
This includes assets for all three of our brands and banners that feature our courses, films and our podcast series. We also have various sizes of each design to fit with your site layouts.

Example Banner Positioning

Example Banner Creative

Need Help Getting Started?

If you have any further questions about our affiliate program, you can find some instructions below.

How Are My Customers Tracked?

We use 180-day tracking cookies, so a visitor who clicks on your Puppy Culture banner or link from your site can purchase anytime within 6 months and you will still receive your commission.

How Do I Get My Banners?

To use our banners, first you will need to fill out and submit our application form. Once approved, simply create an account and follow these steps.

1. Log into your Affiliate account. Be sure to select Affiliate login not Merchant login.

2. On the Puppy Culture Partner Program Home Screen, click “Promotions” in the side menu, and then click the sub-menu “Banners and Links’”.

3. The Banners and Links page will open and all available designs and sizes will be displayed. To refine the banner listing, click the “Filter” icon to reveal various filter options.

4. Because we have banners available for all three of our brands, we advise first selecting from the “Categories” filter. Choose from the Madcap University, Puppy Culture or Madcap Radio options available.

5. Next scroll down and click “Search”. The banners for your chosen category will be displayed below.

6. Once you have found a banner that you would like to use, click “Get Banner Code” under the image.

7. Select and copy the HTML code that is revealed.

8. Go back to your website and paste the code into the appropriate place on your site.

For advice of where to position banners, read the next section "How Do I Place My Banners On My Website?"

How Do I Place My Banners On My Website?

The size and shape of banner you choose will depend on your site content and page layout. The ideal placement of banners would be more towards the top of the web page. That way viewers will see the banner immediately when they visit your site. See below for suggested example banner positioning.

Tall Banners

Tall banners should be placed alongside text, on the far left or right side of your website.

Banners like these help accent the web page without breaking up the text.

Example banner position

300x600px

Example banner position

160x600px

Wide Banners

Wide banners should be placed at the top, middle or bottom of your body of text.

Banners like these will act as introductions, breaks or ending thoughts to your body of text.

Example banner position

728x90px

Example banner position

900x250px

Square Banners

Square banner are best used when they are interacting with text.

Placing a square banner in the body of the text directs the reader’s attention to it.

Example banner position

300x250px

Example banner position

200x200px

How Do I Add My Custom Affiliate Link to Text or a Graphic?

In addition to our banners with ready-made links, it is also possible to add an affiliate link to your own text or images. You can copy links from our partner program platform and add them to your site in a similar way to adding our affiliate banners.

Adding the General (Your) Affiliate Link

If you’d simply like to share a link to our main site, for example in an email, you can just copy the “General Affilate Link” provided on the Partner Program home page. It can be found on the very top of the page. Simply copy and paste into an email and when a recipient clicks on the link the tracking code will be triggered.

1. On the Partner Program home page, copy the General Link at the top of the page.

2. Paste the link into the main body of your email message.

Adding links to your own text

If you’d like to add a link to some text on your site, follow the same steps as above, but this time you’ll need to select the text on your website that you’d like users to click on, and then add the link.


For example, if you have a line that says “we highly recommend the Open Arms and Level Head Course to all of our puppy owners”, you might like to add a link to the words “Open Arms and Level Head Course” you would follow these steps:

1. Selecting the text within the webpage builder.

2. Paste the copied affiliate link as a destination URL for that selected copy.

How you add the link may vary depending on your webpage builder provider.
Here are some how-to articles for some popular website platforms:

Adding links to your own images

Similar to adding text links, you can also add affiliate links to your own images.

1. Simply select the image within the webpage builder.

2. Paste the copied affiliate link as a destination URL for that selected image.

Again, how you do this, may depend on your web hosting provider.
Here are some how-to articles for some popular website platforms.

Adding links to your own images through HTML editor

You can also manually add a link to an image through an HTML editor. You would use the following code:

You would replace the text that reads “insert custom affiliate link” with your custom affiliate link.


Then you would replace the “insert image link” with the link to the image you would like to use.


Next you would give the image a title in the “insert title” section, and a image description (for screen readers) in the “insert image description” section.

Are You Ready To Join Us?

Sign up today and start earning 5% commission on all orders generated by your banners.

Terms and Conditions of Approval

Membership applications are reviewed for approval, and you will receive an email from us within 72 hours from the time that you confirm your application (by confirmation email).


We will review your site to confirm that it aligns with Puppy Culture’s core values. Puppy Culture does not officially recognise or certify puppies raised using Puppy Culture.


Therefore, using our banners as an official endorsement or crepitation will not be approved.


Decisions concerning membership applications are made by Puppy Culture and/or Madcap University Press, LLC.